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Subtle contrasts, like those found in a painter’s masterpiece, make up the diverse color palette for fall 2009. Designers play with a broad spectrum of unique color combinations this season, resulting in distinct, yet cohesive color palettes. “The fall 2009 palette is more unique and thoughtful than the typical autumnal hues of years past,” said Leatrice Eiseman, executive director of the Pantone Color Institute®. “Designers recognize the desire for fundamental basics that speak to current economic conditions, but also understand the need to incorporate vibrant color to grab the consumers’ eyes and entice them to buy.”
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Just as the SUV was traded in when gasoline prices went through the roof, leisure is (relatively speaking) getting back to basics. That doesn’t mean sophistication and service go out the window, but there’s a sense that less is more, the way flat screens have suddenly banished the two-ton armoire.
Penn and his co-author E. Kinney Zalesne argue that the biggest trends in America are the microtrends -- the smaller trends that go unnoticed or even ignored. One percent of the nation, or 3 million people, can create new markets for a business, spark a social movement, or produce political change.
The book covers a variety of topics from politics to leisure and relationships. I think that although the book isn't directly geared towards designers, it seems like it would have great relevance to developing marketing or advertising strategies. I think that the old approach of targeting the masses is fading while marketing to smaller niches is more relevant in today's more individualized culture and society.