Box Bottle Bag

I want this book! It's by Andrew Gibbs, founder and editor in chief of The Dieline.com. The book is hardcover with a matte varnish, the letters are diecut, and the barcode has a glossy spot varnish. Too bad it doesn't come out until March. You can pre-order on Amazon.

Book smart

It's genius. A rubber band bookmark with a small indicator arrow that tells you what line you were on. It's the classic, "why didn't I think of that?"

By Propaganda.

Via Moco Loco

My library begins

Yesterday was my last official day of my internship and my two bosses, Sharon and Michelle, gave me a book as a parting gift. They said every designer should have a library, so thus my official library begins with Graphic Design: A New History by Stephen Eskilson. Sure, I've had graphic design books before, but this one is special to me. Now that my official library has started, I have an excuse to start buying some of the books on my list. (More to come on my internship experience as a whole.) 

Fun find

I just bought this book that I found at the gift shop of the Whitney Museum.  I really like the illustration style... fun and whimsical.  

Microtrends

I'm thinking about buying "Microtrends: The Small Forces Behind Tomorrow's Big Changes by Marc Penn."  Here's an overview of it from Microtrending.com:  

Penn and his co-author E. Kinney Zalesne argue that the biggest trends in America are the microtrends -- the smaller trends that go unnoticed or even ignored. One percent of the nation, or 3 million people, can create new markets for a business, spark a social movement, or produce political change.

The book covers a variety of topics from politics to leisure and relationships.  I think that although the book isn't directly geared towards designers, it seems like it would have great relevance to developing marketing or advertising strategies.  I think that the old approach of targeting the masses is fading while marketing to smaller niches is more relevant in today's more individualized culture and society.